The 2014 midterm results assure that legislative progress won’t be made on key climate issues until 2017 at the earliest. Republican majorities hostile to carbon pricing and other carbon-control legislation will be firmly in control of both houses of Congress. Climate-denier Sen. James Inhofe will be the new chair of the Senate Environment and Public Works Committee. President Obama and the Democrats in Congress will be fighting desperate rearguard battles simply to maintain regulations on coal-fired power plants, block development of the Keystone XL pipeline, and defend other important climate-related laws and regulations. So what are Americans deeply concerned about the climate crisis to do? Obviously, biding time for two years and hoping that a new pro-climate president and Congress take control in 2017 is not an option. Rather, the climate crisis requires that we push ahead with even greater urgency the movement to decrease CO2 emissions, despite conventional political channels being blocked. One area where enormous progress can be made now is changing consumer perception of gasoline and other fossil fuels. Consumers have not been pushed to change their carbon habits—habits that by some estimates account for 71% of all carbon burned in the U.S. Buying gas, using fossil fuel-powered electricity, and other environmentally destructive routines of daily life are poorly understood and go unchallenged and unquestioned by both consumers and the broader society.