(206) 445 - 7628 info@coltura.org
Interview With Ian Monroe, Founder Of Oroeco, Social Network For Carbon Reduction

Interview with Ian Monroe, Founder of Oroeco, Social Network for Carbon Reduction

ian-monroeIan Monroe is the founder of Oroeco, a pioneering social network focused on voluntary carbon reduction.  I interviewed him regarding the challenges of convincing consumers to reduce their carbon use. The interview has been condensed.

 

Matthew Metz (MNM): What motivated you to start Oroeco?

Ian Monroe (IM):        Part of the motivation is just doing anything and everything I can to help solve climate change.  I grew up on a small organic farm in Northern California and have seen the effects of climate change in drought and wild fires.

I have worked in international development on renewable energy and climate solutions throughout Africa, Asia, Latin America, and Europe. Communities within the fringe of poverty appreciate that climate change is really a social justice and racial justice issue. Climate change  is a tremendous human issue which intersects with everything I care about.

We now have some amazing technology and social networking tools that allow us to connect information with incentives to shift behavior, but we are not really using these technology tools yet to shift our behavior around climate change.

Read More

Did Pope Francis Call for a Gasoline Boycott?

Pope_Francis_at_VargihnaMuch of the media attention on Pope Francis’ recent encyclical focused on its recognition of the causes of global warning and the impact that the Pope might have on international and domestic climate politics,    Less publicized, but possibly more impactful in the long term, is the Pope’s call to consumers to wield their purchasing power as a force for change.

Pope Francis writes:

“A change in lifestyle could bring healthy pressure to bear on those who wield political, economic and social power. This is what consumer movements accomplish by boycotting certain products. They prove successful in changing the way businesses operate, forcing them to consider their environmental footprint and their patterns of production. When social pressure affects their earnings, businesses clearly have to find ways to produce differently. This shows us the great need for a sense of social responsibility on the part of consumers. ‘Purchasing is always a moral – and not simply economic – act.’ Today, in a word, ‘the issue of environmental degradation challenges us to examine our lifestyle.” (Laudato Si, Para. 206)

The education and mobilization of consumers to reduce their carbon purchases has barely begun.   The vast majority of consumers have no idea how much CO2 they emit, nor any sense of moral responsibility to reduce their CO2 emissions, other than perhaps owning a car that gets more than 20 mpg.   Lack of leadership has been a principal driver of consumer apathy.   Until the Pope spoke out, there have been virtually no high-profile persons or organizations calling on citizens to examine their lifestyles and to curtail their carbon purchases.

Read More
  • 1
  • 2