Ian Monroe is the founder of Oroeco, a pioneering social network focused on voluntary carbon reduction. I interviewed him regarding the challenges of convincing consumers to reduce their carbon use. The interview has been condensed.
Matthew Metz (MNM): What motivated you to start Oroeco?
Ian Monroe (IM): Part of the motivation is just doing anything and everything I can to help solve climate change. I grew up on a small organic farm in Northern California and have seen the effects of climate change in drought and wild fires.
I have worked in international development on renewable energy and climate solutions throughout Africa, Asia, Latin America, and Europe. Communities within the fringe of poverty appreciate that climate change is really a social justice and racial justice issue. Climate change is a tremendous human issue which intersects with everything I care about.
We now have some amazing technology and social networking tools that allow us to connect information with incentives to shift behavior, but we are not really using these technology tools yet to shift our behavior around climate change.